Researching the Position: How to Find Out More About Your Potential Employer

Although your résumé, interview and references can help a potential employer learn about your experience, education and work style, it’s also important to learn about the company with which you are applying. While some job seekers are already familiar with a health care practice or hospital system, others might be moving to a new place where they don’t know much about the atmosphere or company culture. For those job seekers, it’s important to gain a full understanding of a company before applying.

Here are a few things you can do to research a potential employer:

  • Look at the job posting. Many times, companies give an overview of who they are, their mission, their history and some recent accomplishments. This is a good place learn about the company and whether you’d be a good fit for their organization. Additionally, make sure you study the position details so that you are well aware of what will be expected of you.
  • Visit their website. The internet has completely changed the job search game and made it very easy to gather information with the click of a mouse. Visiting a company’s website will give you a wealth of information: location, mission statement, other job openings, and the company history and notable accomplishments. You can stand out from the crowd just by knowing a little more about these things than another candidate — and that could set you apart from your competition.
  • Google search. You can find out a wealth of information about a company by running a quick search on an internet search engine such as Google. Recent news and published articles about the organization, financial information and other details can come in handy when evaluating a potential employer.
  • Visit or LinkedIn. Sites such as these have information on thousands of companies and you can find details about salaries, reviews, job opportunities, and number of employees, plus they offer great insight into the culture of an organization. Some sites even go as far as to give potential employees an overview of how the interview process works, which can help job seekers who are prepping for their own interview with the company.

The type of information sought when researching a potential employer will vary from person to person. Some job seekers might want to find out more about a company’s culture to see if they would fit in, while others just want to know whether the employer pays enough. All of this research, no matter what you’re looking for, helps when preparing yourself for a job interview.

Here are a few things to look for during your research:

  • History
  • Company culture
  • Positions available
  • Business goals
  • Community involvement
  • Corporate structure (is it a large network of health care facilities and hospitals or a small company with a single location?)
  • Who does the company serve?
  • Size of the organization
  • Competitors
  • Benefits and advancement opportunities

No matter what your priorities might be, it’s important to have a working knowledge of a potential employer before ever setting foot inside its doors. Not only does this set you up to make an excellent first impression, it may mean the difference between a job offer and a rejection letter.