The American Society of Radiologic Technologists’ Be Seen public awareness campaign received honorable mentions in the multi-channel campaign and visual storytelling categories at the 2024 Nonprofit Communications Awards sponsored by PR Daily and Ragan Communications. The awards were announced on Sept. 27 in New York City.

Launched in February 2024, the campaign raises public awareness about the crucial role medical imaging and radiation therapy professionals play in patient diagnosis, intervention and treatment.

The campaign includes five distinct tactical components: a commercial, campaign microsite, social media posts, paid media advertisements and earned media placements. Initial data shows that the campaign has resulted in nearly 50 million impressions through online, social media, earned media, linear television commercial streaming and paid advertising tactics.

According to PR Daily, the awards celebrate the people, organizations and communities whose messages drove awareness and championed the causes that advanced their missions.