Ways to Celebrate NRTW^®

Ten steps for a successful National Radiologic Technology Week^® celebration:

1. Have a plan and a budget, if possible. All successful events start with a plan that has reasonable and attainable goals. Also consider the current recommendations from your local government or facility to prevent the spread of COVID-19.
2. Create a task force. Form a team of motivated colleagues and community representatives to rally support and accomplish each step of the plan. Get to know your hospital’s public relations expert and ask him or her to be a team member.
3. Be a leader or designate one. You will need a chair person and a record keeper. As planning progresses, designate specific tasks to individuals or groups. Remember that good leaders know how to delegate duties.
4. Determine objectives. Write down your team’s goals, objectives and a primary message to promote.
5. Identify your audience. Possible target audiences include the public, fellow health care professionals, community leaders and patients.
6. Outline your outreach plan. Consider every possibility to publicize your message, including within your facility and online through social media or email. Set specific deadlines.
7. Involve the community. Invite other people (ie, instructors, local businesses, community leaders and former patients) to participate in planning your celebration. These people may have contacts that can help you spread the word about NRTW^®.
8. Involve the media. Contact local representatives from television, radio, newspapers and community magazines early in the planning process. Inform them of your plans. If they are interested, then keep them informed every step of the way and consider inviting them to participate in every event you schedule.
9. Order NRTW^® products. Use these products as awards to recognize radiologic technologists, to thank community leaders who support your efforts or as raffle items to raise funds for health care programs.
10. Evaluate your efforts. At the end of your celebration, evaluate what worked and what didn’t work. This is a good time to lay the groundwork for next year’s event.

Please share your ideas with us! Email the ASRT Marketing Department at marketing@asrt.org about your plans as they develop. We would love to share your ideas with other members, and we may even be able to give you a few additional tips.