Ways to Celebrate NRTW^®

Ten steps for a successful National Radiologic Technology Week^® celebration:

1. Have a plan and a budget, if possible. All successful events start with a plan that has reasonable and attainable goals, and a budget follows your facility’s recommendations.
2. Create a task force. Form a team of motivated colleagues and community representatives to rally support for and accomplish the plan. Get to know your facility’s public relations experts and ask them to join the event team.
3. Be a leader or designate one. You’ll need a chairperson and a record keeper. If you assume the leadership role, designate specific tasks to individuals or groups as planning progresses. Remember that good leaders know how to delegate duties.
4. Determine objectives. Write down your team’s goals, objectives and primary message to promote.
5. Identify your audience. Possible target audiences include the public, fellow health care professionals, community leaders and patients.
6. Outline your outreach plan. Consider every possibility to publicize your message, including within your facility and online through social media or email. Set specific deadlines.
7. Involve the community. Invite other people (e.g., instructors, students, community leaders, former patients) to participate in planning your NRTW® celebration. They may have contacts who can help you spread the word.
8. Involve the media. Early in the planning process, contact local representatives from television, radio, newspapers and community magazines and inform them of your plans. If they’re interested, keep them informed every step of the way and consider inviting them to participate in your scheduled events.
9. Order NRTW® products. Use these products as awards to recognize radiologic technologists, to thank community leaders who support your efforts or as raffle items to raise funds for health care programs.
10. Evaluate your efforts. At the end of the celebration, evaluate what worked and what didn’t. This is also a good time to lay the groundwork for next year’s event.

Please share your ideas with us! Email the ASRT Marketing Department at [email protected] about your plans as they develop. We’d love to share your ideas with other members, and we may even be able to give you a few additional tips.