Once the licensure bill is drafted, you will need to create three or four brief statements (i.e., talking points) about the advocacy campaign, including what the bill will do and how it will affect the public and patients. Your talking points do not need to be overly detailed or narrowly focused, but they do need to be relevant and succinct. These key messages should be replicated throughout all collateral material (fliers, handouts, testimony, briefing papers, etc.) about the bill.

Read on to see sample talking points that could be used for a state licensure bill.

H.B. XXXX, a bill to create licensure based on education and certification standards for medical imaging and radiation therapy health care professionals, will:

  • Reduce health care costs. Accurate diagnosis and fewer repeat exams and delays in treatment will save health care dollars. Early and accurate diagnosis leads to early treatment, which may lead to rapid cures and consequently to reduced health care expenditures.
  • Maximize patient safety. If medical imaging and radiation therapy equipment aren't used properly, patients could face serious complications. Employing certified and licensed individuals to perform exams and treatments safely, accurately and effectively will significantly minimize this risk.
  • Improve quality. Poor-quality exams can lead to additional testing, delays in treatment and unnecessary anxiety for the patient. Even worse, they may lead to a misdiagnosis that has tragic consequences. Competent, educated, certified and licensed technologists and therapists increase overall exam and treatment quality.

When meeting with lawmakers, it is easy to get tongue-tied and nervous. Memorizing talking points or having them as a reference during a discussion with lawmakers or their staff will make it easier to stay on point while delivering a strong message.