On your quest to become the go-to source for information about the radiologic technology profession, it is necessary to work with various media sources, which are essential tools to announce information, influence lawmakers and educate the community about your advocacy campaign. Watch the 41-minute webinar An Affiliates Guide to Public Relations for tips on working with the media.

Listed are examples of how you can utilize the most common media sources:

Newspapers:  

  • Send letters to the editor.
  • Participate in online blogs.
  • Take out advertisements.
  • Place a notice in the want ads section.    

TV and radio stations: 

  • Invite them to community events you’re participating in.
  • Let them know of an important issue you’re working on.
  • Invite them to a facility tour and learn what R.T.s do.

Social media:

  • Facebook
  • Twitter
  • LinkedIn

Use media outreach to benefit your affiliate society and strive to advance your advocacy campaign, elevate public awareness, recruit members and portray your affiliate in a positive light. To be successful in media outreach, consider these tips:

  • Cultivate relationships with editors, columnists, reporters, producers and broadcasters so that when it comes time to get your message out you already have access to the people who can help.   
  • Make personal contact with at least one person from each newspaper, radio or television station in your area.
  • Focus on the person who handles health care issues. You can generally find contact information on the outlets’ websites.
  • Call to introduce yourself and describe the advocacy campaign you’re working on.
  • Establish trust and credibility. It’s important to be accurate when supplying information the public can view; so make sure you have the facts straight. Make yourself available when the media employee contacts you.
  • Become familiar with the two templates linked below, which can be used quickly if there is a call-to-action or message that needs to be publicized:
  • Letters to the editor can be an effective way to get your message out; they are a widely read section of the paper and often generate further dialogue. The letter can be submitted by individuals or by the affiliate society on behalf of its membership.  
  • Create a news release when you want to announce an event. Your events may include such things as a bill introduction, reports of awards or accomplishments, or organizational changes.

With practice, you can learn the basics of media relations and create awareness for your event or cause.

 

 

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