Writing an Affiliate Advocacy Action Plan

Use these tips to assist in the development of an action plan to help keep advocacy activities on track and benchmark the affiliate's success.

  1. Review your advocacy goals based on the SWOT analysis you discussed during the affiliate board meeting or workshop, and select the goals the affiliate board most strongly supports.
  2. Brainstorm with board colleagues to list potential actions and activities that support the affiliate's legislative goals.
    • Eliminate actions that are not feasible or achievable (i.e., too costly, not enough manpower to accomplish, will not fit into the affiliate's timeline, etc.), but document them because they might serve a purpose in the future.
    • Prioritize items according to importance and how each fits into the affiliate society's time frame and budget.
    • Create benchmarks to assess the affiliate's progress and success.
  3. Set a timeline to help stay on track.
    • Establish a timeline that is realistic and follow it closely.
    • Consult the state legislative calendar and the affiliate’s annual calendar.
    • Align advocacy actions with other affiliate strategic initiatives.
    • Is the action plan aligned with the goals identified in the affiliate’s AAP application?
  4. List resources the affiliate might need as well as those it already has access to.
    • Select people who will be responsible for specific tasks and who they will report to.
    • Develop methods of accountability.
    • Create a cost analysis (i.e., collect estimates) and establish a budget.
  5. Finalize the action plan. 
    • Put the affiliate advocacy action plan down on paper and continually assess progress, adjusting accordingly.
    • Distribute the plan to the affiliate board and ask for additional input before finalizing it and sending it to the ASRT.

Putting Your Plan Into Action

Communicate the affiliate's plan to members. It is important to keep a steady flow of communication between affiliate board members and the membership. Educated members mean active members. Appoint specific duties to maintain communication such as:

  • Posting news and updates about advocacy activities on your affiliate website and social media sites.
  • Conducting webinars to inform members and other stakeholders about the affiliate's advocacy goals.
  • Conducting affiliate board visits to educational programs to discuss advocacy activities and site visits to local radiology departments to show lawmakers the direct patient care that R.T.s provide.

The key to a successful action plan is to focus on just one or two initiatives that will generate the biggest return and will address the affiliate's most pressing advocacy goals. Do not attempt to tackle everything at once. An action plan can easily be adapted and items added after the affiliate society has successfully completed the initial goals it has identified.

If your affiliate leadership would like more information about creating a calendar of tasks, contact the ASRT Government Relations Department at governmentrelations@asrt.org. Ask for the document titled “Assessing and Perfecting Advocacy Strategy.”

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