Building a Culture of Advocacy

Advocacy is the single most important program an organization can use to influence changes in laws and regulations affecting professional standards. Creating a culture of advocacy and affecting change takes time, so developing an affiliate culture now will allow your advocacy program to become successful.

Goals To Set 

  • Make advocacy the affiliate society's primary mission. Add advocacy to the affiliate’s mission statement and promote it in every message your affiliate creates. If the affiliate's message is about earning CE credits, then frame the message around ways that CE will help members better advocate for their patients and profession.
  • Gather opinions. Allow the freedom of expression to instill openness and increase knowledge.
  • Encourage discussion. Use social media and the affiliate's website to post articles for discussion.
  • Develop programs. Establish a legislative committee to monitor legislation, to communicate regularly with lawmakers and to organize grass-roots activity in the state capitol. Create educational materials about advocacy efforts.
  • Incorporate advocacy. Find ways to fold advocacy into every activity your affiliate society hosts. All presentations should include the importance of advocacy.
  • Lead by example. Affiliate leaders should be active with stakeholders and set the example that advocacy is “part of the job.”
  • Communicate. The affiliate society must prioritize communication: share ideas, collaborate on campaigns, debate policies.
  • Avoid the status quo. Never say that your affiliate can’t change. Continue with the task list developed by affiliate leadership and members and the public will see change.
  • Create a sense of value. This goal can be met by actively publicizing the advocacy activities of the affiliate society outside of the membership — in workplace newsletters and bulletin boards, for example, and to the public via billboards or newspaper ads.
  • Instill a sense of pride. Advertise the affiliate society’s activities through public awareness.
  • Ask. Get colleagues and friends involved. Teach R.T.s in the state how to create a culture of advocacy at work.
  • Make the affiliate society a place where R.T.s are nurtured and educated so they will grow and benefit the community. 
  • Reward the R.T. family. Acknowledge individuals and groups who have been inspirational.


Tasks To Complete 

  • Create a calendar that includes advocacy tasks.
  • Design presentations that can be used by the affiliate board and approved members to discuss advocacy  with different audiences.
  • Communicate regularly with the legislative committee.
  • Include advocacy efforts in your affiliate's newsletter, web and social media posts.
  • Reward top advocates. Affiliate leaders can send thank-you notes and announce who top advocates on the affiliate website.
  • Get involved in community events. Invite nonmembers and colleagues in different imaging modalities to join in.
  • Offer discounts or other member benefits for joining the affiliate society.
  • Hold informal gatherings designed to create enthusiasm and unity.
  • Conduct advocacy training, such as webinars or presentations.
  • Involve as many people as possible in affiliate and advocacy activities.
  • Conduct open board meetings.
  • Create an advocacy photo album to put on your website.
  • Make an advocacy film and post it on YouTube and social media.
  • Survey R.T.s in the state to find out what professional issues are most important to them.
  • Audit the affiliate website every month for relevancy and timeliness of advocacy news. Ensure this is completed more frequently during the state legislative session.
  • Audit affiliate social media sites daily.