A strategic plan for advocacy can lead to change management in an affiliate society and help affiliates create an action plan. SWOT analysis, issue analysis, assessing opposing viewpoints and developing an advocacy message are important components of a successful advocacy campaign and should be incorporated into each affiliate’s strategic plan in dealing with legislative and regulatory issues affecting radiologic technologists and radiation therapists in your state.

Get started by learning about some tools that help affiliates respond to legislative issues or to launch an advocacy campaign. After you've watched this presentation, view a few examples of a SWOT analysis to learn more about what it could reveal.